Qué Pasa is a Spanish-language newspaper circulated in North Carolina. Its primary audience is the Latino community in the state. The paper maintains distinct editions for the Piedmont Triad, Charlotte, and Research Triangle areas of the state.
Initially, I was hired as a Graphic Designer and later promoted to Senior Graphic Designer, managing two other graphic designers. My responsibilities included:
- Multi-tasked and prioritized editorial and commercial design projects for the newspaper.
- Provided art direction, assisted and delegated work in a fast-paced deadline-driven environment.
- Responsible for the Art Direction of seasonal supplements, different newspaper sections and cover.
- Implemented time-saving PDF production processes.
- Managed the newspaper redesign by creating different cover and page layouts, selected appropriate fonts and explored new color schemes.
- Created a style guide, educated and led graphic designers in best design, layout and process practices for the newspaper.
- Led the creation and implementation of tutorials, while educating designers and editors when the company transitioned from Quark Xpress to InDesign.