Abasto is a bimestral B2B Spanish print and digital trade publication catering to the Hispanic food and beverage industry developed by Hispanic Marketing Consultants. As the Creative Director, I am in charge of all visual elements for the B2B magazine and website. My responsibilities include:
- Conceptualize, design and develop a bimestral B2B printed publication.
- Develop and maintain the publication’s website by using a CMS (WordPress) as well as create daily e-newsletter.
- Overview and manage freelancers when needed on print and digital projects and lead a small in-house editing and social media team.
- Communicate with agencies and printers to ensure production quality.
To view digital copies of the latest editions click here.